Podcast Strategy Partnerships Audience Development Revenue Growth

Hello, I'm Alyssa Palella.

I help launch and monetize podcasts — turning ideas into platforms and audiences into revenue.

Alyssa Palella
12+
Years of experience
$10M+
Annual partner revenue led
55+
Podcast shows managed
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About

I'm a podcast strategist and marketing executive based in Los Angeles with over 12 years of experience driving revenue growth through strategic partnerships and integrated marketing across leading media brands.

My work spans the full lifecycle of a podcast — from development and distribution to monetization and audience growth — with a track record at FOX Sports, TMZ, Dear Media, and Melrose Podcasts.

  • Led $10M+ annual partner revenue for FOX Sports Digital's podcast portfolio
  • Launched TMZ's Audio Network and Melrose Podcasts from the ground up
  • Managed $1.3M in first-year revenue at Melrose Podcasts
  • Oversaw 55+ influencer and podcast talent at Dear Media
  • Built platform relationships with Spotify, Apple, Amazon, and YouTube

Skills

Digital Content Strategy Sponsorships & Branded Content Creative Storytelling Pitch Development Presentation Design Public Speaking Data-Informed Strategy Relationship Building

Platforms

Megaphone Spotify Apple Podcasts Amazon Music YouTube
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Experience

2023 – Present
FOX Corporation
Los Angeles, CA
Senior Manager, Podcasts & Digital Distribution — FOX Sports Digital
  • Oversee all FOX Sports podcasts and digital distribution, leading platform and marketing strategy across audio and video-on-demand with Spotify, Apple, YouTube, and Amazon.
  • Central point of coordination across Sales, Production, Marketing, Legal, and Talent — ensuring content moves seamlessly from creation to distribution and monetization.
  • Designed custom sponsorship opportunities tied to tentpole events (Super Bowl, World Cup), driving 7-figure incremental revenue.
  • Present to executives and external partners using data-driven storytelling to guide strategic initiatives.
  • Identified and implemented distribution expansions including clips, FAST/video channels, and partnerships with Cosm & Meta glasses.
2022 – 2023
FOX Entertainment (TMZ)
Los Angeles, CA
Manager, Integrated Marketing & TMZ Audio
  • Led integrated marketing strategy, helping brands activate across TV, digital, and audio for cohesive multi-channel campaigns.
  • Spearheaded the launch of the TMZ Audio Network, overseeing show development, platform integration, and audience growth for multiple new podcasts.
  • Supported the rollout of 6+ podcast shows, building frameworks for monetization and partnership opportunities.
2021 – 2022
Melrose Podcasts
Los Angeles, CA
Sales & Podcast Development
  • One of the first hires; directly supported founders in building and launching the business.
  • Designed and implemented all revenue-generating operations, overseeing $1.3M in first-year revenue.
  • Managed 18+ influencer and media-personality-led podcast shows across audio, YouTube, and social.
  • Built key agency and client relationships and developed monetization strategies beyond traditional podcast metrics.
2021 – 2022
Dear Media
Los Angeles, CA
Sales & Brand Partnerships
  • Managed a portfolio of 55+ influencer and podcast talent, delivering 7-figure revenue results.
  • Owned the end-to-end sales process from pipeline to campaign execution, measurement, and reporting.
  • Negotiated talent rates and developed integrated influencer campaigns across YouTube and Instagram.
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Contact

Looking to launch or grow a podcast? Let's talk strategy.
Email alyssapalella@gmail.com Phone (323) 422-3961 LinkedIn View profile →
Location Los Angeles, CA

Podcasts & Brands

A decade of platform partnerships, network launches, and distribution strategy across the biggest names in audio and media.

Distribution Platforms

Spotify
Apple Podcasts
YouTube
Amazon Music
Megaphone
Instagram

Networks & Companies

FOX Sports Digital
Senior Manager · 2023–Present
Led all podcast and digital distribution strategy, managing $10M+ in annual partner revenue across Spotify, Apple, YouTube, and Amazon.
TMZ Audio Network
Manager, Integrated Marketing · 2022–2023
Spearheaded the launch of TMZ's audio network from the ground up — show development, platform integration, and audience growth for 6+ new podcasts.
Melrose Podcasts
Sales & Development · 2021–2022
Early hire who helped build the company from scratch. Oversaw $1.3M in first-year revenue and managed 18+ shows across audio, YouTube, and social.
Dear Media
Sales & Brand Partnerships · 2021–2022
Managed 55+ influencer and podcast talent with end-to-end sales, delivering 7-figure annual revenue through integrated brand campaigns.
Cosm
Strategic Partner · FOX Sports
Developed and executed innovative distribution and content partnership for immersive sports media experiences.
Meta
Strategic Partner · FOX Sports
Identified and launched podcast content distribution via Meta glasses as part of FOX Sports' next-generation platform strategy.

Integrated Marketing

Bringing brands to life across audio, video, digital, and live events — from tentpole moments to network launches.

Great integrated marketing isn't just running ads across channels — it's building a cohesive story that moves with the audience. From the Super Bowl to network launches, I've led campaigns that connect brands to culture at exactly the right moment, driving measurable revenue and lasting partnerships.

Tentpole Events
FOX Sports Digital
2023 – Present

Super Bowl & World Cup Sponsorship Activations

Designed and executed custom, multi-platform sponsorship packages tied to FOX Sports' biggest tentpole events. Working across Sales, Production, and Talent, these campaigns brought brand partners into the conversation at peak cultural moments — integrating sponsors across podcast content, digital video, social clips, and live event coverage.

By building bespoke activations rather than standard ad placements, these campaigns deepened partner relationships and unlocked premium revenue that standard inventory couldn't capture.

7-figure incremental revenue Multi-platform activation Audio · Video · Social · Live Super Bowl · World Cup
Network Launch
FOX Entertainment (TMZ)
2022 – 2023

TMZ Audio Network Launch Strategy

Led the end-to-end launch of the TMZ Audio Network — from zero to a fully operational multi-show podcast network. This wasn't just a distribution play; it required building integrated marketing frameworks that aligned TMZ's established TV and digital brand identity with the nuances of audio storytelling and podcast audience behavior.

Coordinated with platform partners, internal teams, and talent to ensure every new show launched with a cohesive cross-channel presence — building audiences from day one.

6+ shows launched TV · Digital · Audio Brand identity integration Platform partnerships
Brand Partnerships
Melrose Podcasts
2021 – 2022

Influencer-Led Brand Activations

Built Melrose Podcasts' entire commercial infrastructure from the ground up — creating sponsorship packages, agency relationships, and campaign frameworks for 18+ shows hosted by influencers and media personalities. The challenge was translating brand objectives into authentic integrations that felt native to each host's voice and audience.

Developed monetization strategies that extended well beyond standard host-read ads, including cross-platform activations on YouTube, Instagram, and social media that dramatically increased campaign value for partners.

$1.3M first-year revenue 18+ shows activated Audio · YouTube · Social Custom sponsorship packages
Influencer Marketing
Dear Media
2021 – 2022

55+ Talent Portfolio Revenue Strategy

Managed integrated influencer campaigns across a portfolio of 55+ podcast hosts and social media talent — owning the full pipeline from brand outreach and proposal development through campaign execution, measurement, and reporting. Campaigns spanned podcast audio, YouTube, and Instagram, requiring careful orchestration across channels and talent teams.

Negotiated talent rates, built long-term agency relationships, and developed repeatable campaign playbooks that scaled the business to 7-figure annual revenue.

7-figure annual revenue 55+ talent managed Podcast · YouTube · Instagram End-to-end ownership
Next-Gen Distribution
FOX Sports Digital
2023 – Present

Emerging Platform Partnerships

Identified and executed strategic distribution partnerships with Cosm and Meta glasses — two of the most forward-looking platforms in sports and media. These partnerships required building bespoke content and distribution strategies from scratch, translating FOX Sports' podcast and video franchises into compelling experiences for entirely new audience touchpoints.

This work reflects a broader philosophy: integrated marketing means meeting audiences wherever they are, including places they haven't been yet.

Cosm partnership Meta glasses distribution FAST / video channels Emerging platform strategy