Podcast Strategy · Partnerships · Revenue Growth

Hello,
I'm Alyssa
Palella Brown.

I build podcast strategies that launch shows & networks, grow audiences, and drive real revenue.

14+
Years experience
$10M+
Partner revenue led
25+
New shows launched
2+
Podcast networks launched
55+
Shows managed
Alyssa Palella Brown

Los Angeles, CA & Monmouth County, NJ

Career Experience

FOX Sports
TMZ
TMZ Audio Network
Forbes
Financial Times
Condé Nast
The New Yorker
Dear Media
Melrose Podcasts

About

Podcast Growth,
Partnerships
& Monetization.

I build, scale, and monetize audio businesses.

For more than 14 years, I've helped founders, creators, A-list talent, and leading media companies launch and grow podcasts that drive audience, impact, and revenue. From positioning and go-to-market strategy to distribution, partnerships, operations, and monetization, I turn great content into sustainable businesses.

Today, I lead the audio and podcast business at FOX Sports, overseeing strategic partnerships with Spotify, Apple, Amazon Music, and other major platforms. I manage the relationships that expand distribution, unlock growth opportunities, secure editorial support, and maximize the reach of FOX Sports' audio portfolio.

My expertise spans podcast strategy, platform partnerships, content operations, audience growth, and monetization. Throughout my career, I've worked alongside founders, creators, and media brands to launch new shows, refine brand positioning, optimize workflows, and build scalable podcast ecosystems.

At my core, I'm a builder. Whether it's launching a show, growing a media brand, creating operational infrastructure, or developing new revenue streams, I enjoy helping great ideas reach their full potential.

From legacy media companies to emerging founders and high-profile talent, I help transform audiences into businesses.

Let's build something great.

A few other things

Reported breaking news in the TMZ newsroom

Interned in prestigious fashion closets at LVMH & Oscar De La Renta

Founded Best Day Ever — a nonprofit destigmatizing addiction

Consulted for tech founders and launched their podcasts

Sold & supported million-dollar brand campaigns on advertising sales teams at some of publishing's most prestigious media brands — Condé Nast, Financial Times, and Forbes

Career

2023 – Present
FOX Corporation, FOX Sports
Los Angeles, CA
Senior Manager, Podcasts & Digital Distribution — FOX Sports Digital
2022 – 2023
FOX Entertainment (TMZ)
Los Angeles, CA & Monmouth County, NJ
Manager, Integrated Marketing & TMZ Audio
2021 – 2022
Melrose Podcasts
Los Angeles, CA & New York, NY
Sales & Podcast Development
2019 – 2021
Dear Media
Los Angeles, CA
Account Executive, Sales
2016 – 2019
Forbes
New York, NY
Account Manager, Ad Sales
2014 – 2016
Financial Times
New York, NY
Ad Sales Coordinator
2012 – 2014
Condé Nast — The New Yorker
New York, NY
Ad Sales Assistant

Contact

Looking to launch or grow a podcast? Let's talk strategy.

Podcasts

A decade of platform partnerships, network launches, and distribution strategy across the biggest names in audio and media.

Featured Work

TMZ Audio
Swift-Tea Podcast

One of 8+ shows launched as part of the TMZ Audio Network in March 2023. The network surpassed 250K downloads in its first month — built from the ground up, from concept through platform distribution and audience growth.

TMZ Audio Network Podcast Launch 250K+ Downloads
View on TikTok →
@thetmzaudionetwork #taylorswift #podcast ♬ original sound - TMZ Audio Network
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Shows

Podcasts I've worked on

FOX Sports · Special Projects

2022 – 2023

TMZ Audio Network

Visit →

In 2023, I spearheaded the launch of the TMZ Audio Network — taking a legacy media brand and turning it into a full audio business. 8+ shows, 250K+ downloads in month one.

Distribution Platforms

Spotify
Apple Podcasts Apple Podcasts
YouTube
Amazon Music Amazon Music
Megaphone Megaphone
Libsyn Libsyn

Brand Campaigns

Bringing brands to life across audio, video, digital, and live events — from tentpole moments to network launches.

Great integrated marketing isn't just running ads across channels — it's building a cohesive story that moves with the audience. From the Super Bowl to network launches, I've led campaigns that connect brands to culture at exactly the right moment, driving measurable revenue and lasting partnerships.

Brand Partners

Brands I've brought to life

A sample of the brand partners I've worked with across integrated podcast campaigns, sponsorships, and content integrations.

Swatch
LVMH
Diageo
Celsius
Liquid I.V.
J.P. Morgan
Liquid Death
HBO
Air France
Robinhood
Tentpole Events
FOX Sports Digital
2023 – Present

Super Bowl & World Cup Sponsorship Activations

Designed and executed custom, multi-platform sponsorship packages tied to FOX Sports' biggest tentpole events — integrating sponsors across podcast content, digital video, social clips, and live event coverage to drive premium revenue beyond standard inventory.

7-figure incremental revenueAudio · Video · Social · LiveSuper Bowl · World Cup
Network Launch
FOX Entertainment (TMZ)
2022 – 2023

TMZ Audio Network Launch Strategy

Led the end-to-end launch of the TMZ Audio Network — aligning TMZ's established TV and digital brand identity with audio storytelling, coordinating with platform partners, internal teams, and talent to ensure every show launched with a cohesive cross-channel presence.

8+ shows launched250K+ downloads month oneTV · Digital · Audio
Brand Partnerships
Melrose Podcasts
2021 – 2022

Influencer-Led Brand Activations

Built Melrose Podcasts' entire commercial infrastructure from scratch — creating sponsorship packages and campaign frameworks for 18+ shows, translating brand objectives into authentic integrations across audio, YouTube, and social.

$1.3M first-year revenue18+ shows activatedAudio · YouTube · Social
Influencer Marketing
Dear Media
2019 – 2021

55+ Talent Portfolio Revenue Strategy

Managed integrated influencer campaigns across 55+ podcast hosts and social talent — owning the full pipeline from brand outreach through execution, measurement, and reporting across podcast audio, YouTube, and Instagram.

7-figure annual revenue55+ talent managedPodcast · YouTube · Instagram

Case Studies

A look inside the strategy, execution, and results behind some of my most significant work in podcast and audio.

TMZ Audio Network

Case Study · 2022–2023

Capturing Ears: The Launch & Growth of the TMZ Audio Network

8+
Shows Launched
250K+
Downloads Month 1
38.4%
Listener Growth MoM
2M+
Media Impressions
5
Direct Brand Partners

The Challenge

TMZ was an established media brand but had no presence in podcasting. The task: build a full audio network from zero — no marketing budget, no internal podcast infrastructure, and an organization that needed to be educated on the value of audio.

The Solution

Leveraged TMZ's existing O&O inventory across TV, social, digital, and editorial. Built the TMZ Audio website, launched a YouTube simulcast channel, established platform partnerships with Spotify (ML-targeted banners), Apple (2-week exclusivity), and Audacy. Executed 25+ cross-promos with 8 networks including CNN, Condé Nast, Sony, and Crooked Media. Generated 2M+ media impressions and secured coverage in Podnews.

Apple Podcasts tweet about TMZ Audio Network

@ApplePodcasts tweeted about the TMZ Audio Network launch — 40.8K views

Reporting & Operations

Built templatized, automated reporting dashboards tracking downloads, listener growth, revenue, and platform share — delivering monthly performance reports to leadership and enabling data-driven content and strategy decisions across the network.

The Results

17.6% increase in downloads month-over-month across the full network

The TMZ Podcast reached 500K avg monthly downloads with 28.2% download growth MoM and 10M+ social impressions

32% of total listenership driven through site player & article embeds on TMZ.com

Secured 4 direct brand partnerships (Rakuten, Spotify, Cerebral, DraftKings) + 1 RON campaign

Introduced Apple Subscription model for exclusive content; avg 4K YouTube views per episode

$25K direct revenue YTD + $50K span revenue YTD within first year of launch

FOX Sports

Case Study · 2023–Present

Driving Audience, Revenue & Strategic Growth at FOX Sports

15+
Podcasts Managed
75%
Spotify Share (Joel Klatt)
3.8M
Total Audience Reached
22x
Spotify Editorial Features

Role & Scope

2+ years shaping strategy, marketing, partnerships, and revenue for 15+ top podcasts at FOX Sports. Responsibilities span four key pillars: show consulting & editorial strategy, marketing & promotion, platform partnerships, and sales & revenue support.

Spotlight: Joel Klatt Show — Spotify Growth

Executed a deliberate platform-first strategy that repositioned Spotify from a secondary distributor to the show's primary listening destination. Enabled video on Spotify — FOX Sports was the first publisher to activate video on Spotify — shifting consumption from downloads to streams. Leveraged 22x editorial features and 9x ML-targeted banners in 2025.

20% → 75%
Spotify share growth Jan '24–Jan '26
+65%
Total audience growth (2M → 3.8M)

Key Initiatives

Lead new show launches including All Facts No Brakes, FOX Sports Clips, Sacred Acre, LA Legends, Kevin Harvick's Happy Hour & Rearview

Secured Bear Bets Times Square placement via Amazon Music partnership

Built and maintained templatized, automated reporting dashboards for 15+ shows — tracking downloads, revenue, platform share, and audience growth, with monthly reports delivered to leadership

Managed FOX Sports Digital x RedSeat Ventures partnership — coordinating Q4 cross-promotion, social amplification, and editorial support across both networks

Drove linear TV support for digital: secured FS1 on-air placements for First Things First podcast promotion, Spotify Wrapped video integration, and cross-platform CTAs

Collaborated with sales teams on pitches, 1-sheets, and integrations; supported talent with scripts, sponsored segments, and incremental revenue strategy (e.g. bonus episodes)

Let's talk

I'd love to
hear from you.

Whether you're looking to launch a podcast, grow an audio business, or just want to connect — shoot me an email or find me on LinkedIn.

Email Get in touch → LinkedIn View profile → Best Day Ever @thebestday.ever →
Location Los Angeles, CA
Alyssa Palella Brown

Los Angeles, CA